Marcelo Cardoso | Creative Director

marcelo cardoso

creative director + strategist | DTC brands

Got something in motion?

I’d love to hear what you’re building.

Book a 30-minute intro call—

or reach out using the form below.

I help launch and grow DTC brands — from positioning and identity to product design, line plans, and the brand storytelling that fuels marketing and content.

I approach brand building from deep experience in performance marketing: using customer insights, sales, and market signals to shape brand strategy and product line plans.

I've built 8 private label brands, launched standalone DTC sites from zero to eight figures, and led cross-functional teams across product, design, and marketing.

Whether partnering with scrappy startups or established brands, I thrive on collaboration and can quickly integrate into fast-moving projects.

I'm currently available for freelance projects and fractional creative direction, both on-site in NYC and remote.